for people ages 18 years and up (full criteria)
Healthy Volunteers
healthy people welcome
at San Francisco, California
study started
estimated completion
Principal Investigator
by Gary Humfleet, PhD
Photo of Gary Humfleet
Gary Humfleet



This research study will evaluate the preliminary efficacy of Pride Posts Plus, a social media-based smoking cessation treatment. A pilot randomized trial (N=120) will compare Pride Posts Plus, which includes a gamification element, to Pride Posts (without gamification) and to a usual care treatment. Participants will be adults who smoke, identify as sexual or gender minorities, and use Facebook. The primary outcome will be biochemically verified 7-day abstinence from smoking at 3 and 6 months. Secondary outcomes will be treatment engagement, a quit attempt (y/n), and thoughts about tobacco abstinence at 3 and 6 mos.

Official Title

Social Media-Based Treatment: Engaging Sexual and Gender Minority Smokers


Participants (N=120) will be randomized to one of three conditions: (1) Pride Posts, a Facebook-delivered smoking cessation intervention (including daily posts, and weekly live group sessions, tailored to sexual and gender minority (SGM) adults; (2) Pride Posts Plus, the Facebook-delivered smoking cessation intervention plus a gamification element, or (2) a usual care condition which includes referral to, a federally-developed web-based intervention which includes similar digital treatment elements. All participants will have access to up to six months of nicotine replacement therapy (NRT). Assessments will occur at baseline, 3, and 6 months follow-up. Assessments will include measures on smoking, thoughts about abstinence, and SGM identity experiences. All participants who report no past 7-day smoking will be asked to provide biochemical verification of smoking status using a portable carbon monoxide measurement tool. All intervention and assessment procedures will be conducted digitally.


Smoking Cessation Nicotine Dependence Tobacco Use Cigarette Smoking smoking social media LGBT sexual and gender minority nicotine replacement therapy digital interventions Tobacco Use Disorder Nicotine Nicotine replacement therapies (NRT) Gamification Pride Posts Pride Posts Plus


You can join if…

Open to people ages 18 years and up

  • Daily smoker
  • Self-identify as sexual and/or gender minority
  • Interested in quitting in next 30 days
  • 6 months of Facebook experience
  • English-speaking

You CAN'T join if...

  • Contraindications to nicotine replacement therapy


  • University of California San Francisco Department of Psychiatry accepting new patients
    San Francisco California 94143 United States

Lead Scientist at UCSF

  • Gary Humfleet, PhD
    I am a clinical psychologist and Professor in the Department of Psychiatry at the University of California, San Francisco. In this role I am involved in clinical, research, and training activities. My clinical interests are in individual and group treatment for a variety of mental health issues, including anxiety, depression and addiction.


accepting new patients
Start Date
Completion Date
University of California, San Francisco
Study Type
Last Updated